Wednesday, October 26, 2011

Best Buy Goes for the Horror

I have always been interested in the many creative ways that games are being marketed to the public and I found that this recent Best Buy ad for PlayStation 3's Uncharted 3: Drake's Deception on the Internet to be quite intriguing:

Yes, that's exactly how you get people's attention...

There are many ways to show off the grand adventure that one could possibly find in Uncharted 3 and Best Buy has decided that the best way to exemplify that is to present to you Nathan Drake looking like he's being bitten from underneath a violent, stormy ocean by an Australian great white. Notice that on the top banner, they are relishing on Nathan's suffering by zooming in on the very, uh, attractive expression on his face. Fascinating, Best Buy... Very fascinating.


Kelli said...

hm, that's something I wouldn't have noticed. that photo wouldn't do a good job at selling to someone who didn't know about Uncharted.

Loner Gamer said...

It's such a weird choice. They may be targetting people who like tragic heroes - in which Nathan Drake is not - because of how helpless and agonized he looks in this ad.