We are so generous, we're cutting the price down by 75%!
You then await for the scavengers to come and collect their dues from the strong stench of "discount game" smell emanating from the now helpless game... But what is this? People are not biting? Why is that? Isn't the price cheap enough for them to just buy the game without thinking? Well... It's actually not.
$2 cheaper at Steam! What?
Somebody at Direct2Drive's marketing department is in a lot of trouble...