Tuesday, May 13, 2008

Smart or Stupid?

As the new Get Smart movie nears its theatrical release, Warner Brothers has a change of heart when it comes to who should dominate the U.S. movie poster. In the earlier version of it, you can see that Steve Carell's face is hidden behind Anne Hathaway's crazy looking hair. This perfectly captures the goofy, incompetent nature of Maxwell Smart's character.

What a smart poster!

Now, the table has turned and Steve Carell's flowing tie hides Anne Hathaway's face. Something tells me that this sudden switch is not caused by artistic integrity. It's more of a star power game. One of the character's faces has to be hidden for that comedic effect but whose face should it be? The choice is obvious.

A financially smarter poster.

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